Free tool

    Influencer Tier Classifier

    Classify a creator into nano, micro, mid, macro, or mega and benchmark sponsored-post pricing. Engagement rate and quality signals can downshift the base tier.

    Inputs

    Adjust the levers and watch the tier update.

    Quality signals

    Tier & rate band

    Follower tier, quality score, and a per-post rate band from the calculator.

    Tier

    Micro

    Quality score

    3 / 3

    Followers

    50,000

    Estimated rate / post

    $250 – $1,500

    Tier held — engagement and quality look healthy.

    Formula: Base tier from follower bands (<10k nano, <100k micro, <500k mid, <1M macro, ≥1M mega). Downshift one tier when engagement <1% OR quality score <2/3. Rate band per tier: nano $50–$250, micro $250–$1.5k, mid $1.5k–$7.5k, macro $7.5k–$25k, mega $25k+.

    Tier math is follower-driven and niche-agnostic — niche is captured for future pricing multipliers. The downshift exists because a 50k creator with 0.4% engagement and zero comment replies is closer to nano outcomes than micro outcomes, even before fees are negotiated.

    Continue planning your campaign

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