Free tool

    Engagement Rate Calculator

    Drop in likes, comments, shares, and follower count to get a real engagement rate, with platform-aware context for Instagram, TikTok, YouTube, and Telegram.

    Inputs

    Enter your recent post stats and platform.

    Engagement rate

    Total interactions as a percentage of followers.

    ER

    6.00%

    600 engagements / 10,000 followers

    Above average

    Formula: ER = (likes + comments + shares) / followers × 100. We treat each interaction equally — weighted formulas exist, but the simple average is what brands actually screen against.

    Engagement rate normalises likes/comments/shares against audience size so a 50k creator with 3% ER outranks a 5M creator with 0.4% on the metric brands care about.

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    These calculators pair well with the one you just used. They take a minute each and run entirely in your browser.