Free tool
Campaign Budget Calculator
Size the budget you need to hit a target views number at a given CPM, including creator fees and agency margin if you use an agency.
Inputs
Target views, CPM, creator count, and agency fee (if any).
Budget breakdown
Total budget, creator fees, and agency margin, derived from your inputs.
Total budget
$28,750
- Creator fees
- $25,000
- Agency margin
- $3,750
- {{total}} USD
- $28,750
Formula: Total budget = (average views × creators × CPM) / 1000 + agency fee. Creator fees = (average views × CPM) / 1000 × creators.
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