Free tool

    Campaign ROI Calculator

    Compute ROI, ROAS, and profit from campaign spend and attributed revenue. Useful when attribution exists — otherwise the spend column is real and the revenue column is a guess.

    Inputs

    Spend and the revenue you attribute to the campaign.

    ROI breakdown

    ROI, ROAS, and absolute profit from your numbers.

    ROI

    {{roi}}%

    ROAS

    2.50

    Profit

    $1,500.00

    Formula: Profit = revenue − spend. ROI = (profit / spend) × 100. ROAS = revenue / spend. Negative ROI means you spent more than you earned.

    Attribution is the tricky part — every dollar of 'attributed' revenue deserves skepticism, especially for awareness campaigns. Use this as a sanity check, not a justification.

    Continue planning your campaign

    These calculators pair well with the one you just used. They take a minute each and run entirely in your browser.