Influtics vs Labelup

Influtics

Influtics covers 10 platforms (Instagram, Facebook, TikTok, YouTube, Telegram, VK, OK, Dzen, Threads, Pinterest), ships a reliable versioned REST API + MCP for Claude/Codex/Gemini, and daily-increment analytics on every tracked creator.

Labelup

Labelup is a Russian-market blogger catalog and audience-analytics tool focused on Instagram and Telegram — narrow platform coverage, no public API or MCP.

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Ключевые функции

Функция	Influtics	Labelup
Platforms tracked
Instagram
Telegram
TikTok
YouTube
VK
OK / Dzen
Threads
Pinterest
Analytics
Cross-platform dashboard
Daily-increment analytics (new views/day)Influtics stores per-day snapshots and exposes new-views / new-likes / new-comments counters. Labelup focuses on audience demographics and per-channel averages rather than explicit per-day deltas.
Campaign planning
Automated reports
Integrations
Reliable public REST APIInflutics publishes a v1 REST API with stable contracts and versioning. Labelup does not expose a comparable public API for third-party integrations (verified 2026-09-30 from labelup.ru).
MCP server (Claude / Codex / Gemini)
Google Sheets sync
Excel / CSV export
Collaboration
Team seats included	unlimited	per tier
Pricing & trial
Free trial	7 days	No public trial
Starting price	$99/mo	Custom quote
Support
Email support
Chat support
Founder supportDirect line to the founder:	Telegram Email

Почему выбирают Influtics

You track creators on TikTok, YouTube, VK, OK, Dzen, Threads, or Pinterest in addition to Instagram and Telegram — Labelup covers only the two
You need daily-increment counters (new views / new likes / new comments per day) — Influtics stores per-day snapshots and exposes the deltas directly
You build dashboards or automations on top of your creator data — Influtics ships a reliable versioned REST API; Labelup has no public API
You want AI workflows that query tracked creators in Claude, Codex, or Gemini via MCP

Когда выбирают конкурента

•You run campaigns exclusively on Instagram and Telegram and want a Russian-market catalog with deep audience demographics
•You rely on Labelup's specific blogger-catalog discovery features (search by niche, location, audience profile) we do not replicate

Почему команды переходят на Influtics

Daily-increment analytics vs catalog averages

Influtics stores a per-day snapshot of every tracked video and post and computes new-views / new-likes / new-comments counters from the deltas. The result is a first-class number — "this reel added 18,400 views today" — you can sort, alert on, or feed into a CRM. Labelup is strong on audience demographics and per-channel averages but does not surface the per-day delta as a first-class field. If your team briefs creators on what is working *right now*, daily increments beat catalog averages.

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A reliable REST API for downstream tooling

Influtics publishes a versioned v1 REST API with stable contracts, used by customer BI dashboards and Zapier-style automations. Labelup does not expose a comparable public API for third-party integrations (verified 2026-09-30 from labelup.ru). If you want your tracked creator data in Notion, Airtable, a custom internal dashboard, or a Telegram bot, Influtics gives you the endpoint; Labelup forces you to stay inside the UI.

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MCP server for AI workflows

The Influtics MCP server lets Claude, Codex, or Gemini query your tracked creators, videos, and statistics directly — so a marketing manager can ask "which creators spiked over 10k views yesterday?" in natural language without logging in. Labelup has no MCP integration as of 2026-09-30.

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