# Influencer Tier Classifier

> Classify a creator into nano, micro, mid, macro, or mega by follower count, with a one-tier downshift for low engagement or weak quality signals, and a per-post rate band.

Source: https://influtics.com/llm/tools/influencerTier.md

The Influencer Tier Classifier takes the creator's follower count, engagement
rate, niche, and three quality signals, and returns the creator's tier
(nano / micro / mid / macro / mega), a quality score, and a per-post rate
band that anchors rate-card conversations.

## Formula

The base tier comes from follower bands:

- **Nano** — < 10,000 followers
- **Micro** — 10,000 – 99,999 followers
- **Mid** — 100,000 – 499,999 followers
- **Macro** — 500,000 – 999,999 followers
- **Mega** — ≥ 1,000,000 followers

The base tier is then **downshifted one step** when **either**:

- Engagement rate < 1%, OR
- Quality score < 2/3

The downshift exists because a 50k creator with 0.4% engagement and zero
comment replies is closer to nano outcomes than micro outcomes, even before
fees are negotiated. Pricing a low-engagement micro creator as a micro creator
oversells the relationship.

## Inputs

- **Followers** — current follower count
- **Engagement rate (%)** — same formula as the Engagement Rate Calculator
- **Niche** — captured for future pricing multipliers (the current tier
  classification is niche-agnostic)
- **Quality signals (3 binary inputs)**:
  - Posts daily (or near-daily)
  - Niche matches their audience
  - Replies to comments

Each "yes" counts 1 point. Quality score = points / 3.

## Output

- **Tier** — the creator's effective tier after any downshift
- **Quality score** — X / 3 from the three binary signals
- **Estimated rate / post** — a low–high USD band by tier:
  - Nano: $50 – $250
  - Micro: $250 – $1,500
  - Mid: $1,500 – $7,500
  - Macro: $7,500 – $25,000
  - Mega: $25,000+

The rate band is intentionally wide; it's an anchor for negotiation, not a
quote.

## When to use it

- Sizing an inbound pitch to your budget before responding
- Building a creator shortlist: tier-band + estimated rate keeps the
  shortlist within the budget envelope
- Calibrating expectations in a client meeting: "this creator is a mid,
  we'd expect $1.5k–$7.5k per post" gives the client a number to anchor
  against
- Spotting downshifts: a creator pitching as a "micro" but downshifting to
  "nano" after the classifier runs is a sign the engagement or quality
  signals are weaker than the rate suggests

## Worked example

A creator has 65,000 followers (micro by base tier), 0.6% engagement
(below the 1% threshold), 2 of 3 quality signals (yes to daily posting,
yes to niche match, no to comment replies).

Base tier: **Micro** (10k–100k)
Downshift trigger: engagement 0.6% < 1% → downshift one tier
Effective tier: **Nano**

Estimated rate / post: $50 – $250 (Nano band)

If the creator is pitching at $1,200/post ("micro pricing"), the
classifier output is the basis for a counter: "your engagement and
quality signals suggest nano-tier outcomes, we'd anchor at $200/post and
negotiate from there."

## Limitations

- Tier bands are follower-driven. A high-engagement creator with 9,000
  followers is nano by this classification; some platforms would call
  that "rising micro" — the labels don't matter as much as the rate band
- The rate band is USD only; regional pricing varies widely
- Quality signals are simplified to three binary inputs. A full creator
  audit (audience authenticity, brand-safety review, content quality) is a
  separate workflow

## Related

- Engagement Rate Calculator: https://influtics.com/llm/tools/engagementRate.md
- Rate Card Calculator: https://influtics.com/llm/tools/rateCard.md
- Page: https://influtics.com/tools/influencer-tier