# Influtics for marketing agencies

> Run every client campaign from one dashboard, track each creator and video, and hand clients a live report link instead of a weekly deck.

Source: https://influtics.com/llm/icp/agencies.md

Agencies are Influtics's largest customer segment. The problem the product solves
for them is not analysis — it is the hours lost to collecting numbers from
platforms and reformatting them per client.

## Why agencies use Influtics
- **Multi-brand campaign management.** All client campaigns live in one
  dashboard. Switch between brands, compare their performance, keep the data
  separated.
- **Reports built from filters, not slides.** Filter by campaign, creator,
  platform, date range or status, then share the result as a live link. Clients
  see current numbers without logging in.
- **Every video and creator tracked.** Real-time views, likes, comments and
  engagement for every tracked item across every platform a creator publishes on.
- **Bulk import and export.** Load thousands of videos from CSV, Excel or Google
  Sheets; export analytics back out for client deliverables.
- **ROI per campaign.** Cost per view, engagement rate and total reach per
  campaign — the numbers a client asks for at renewal.

## Team and access
Team members can be assigned to specific client campaigns with role-based
access, so a freelancer working on one brand does not see another brand's data.
Seats are unlimited on every plan, so headcount does not change the bill.

## Competitor Spy
Agencies also use Influtics to track competitor influencer campaigns and
benchmark a client's performance against them — useful input for a pitch or a
renewal conversation.

## Typical workflow
1. Create a campaign per client engagement.
2. Bulk-import the creator roster and video URLs (CSV, Excel or Google Sheets).
3. Let tracking run; check the delivery view for missing deliverables.
4. Build a filtered report and send the client a live link.
5. Schedule a recurring Telegram digest so nobody has to ask for a status.

## What Influtics does not do
No creator payouts, no invoicing, no social scheduling. Influtics is analytics,
tracking and reporting; billing and publishing stay in your existing tools.

## Related
- Campaign planning: https://influtics.com/llm/features/campaign-planning.md
- Automated reports: https://influtics.com/llm/features/automated-reports.md
- Compare with Sprout Social: https://influtics.com/llm/compare/influtics-vs-sprout-social.md
- Page: https://influtics.com/for-agencies