# Campaign planning and management

> Organize influencer campaigns with deadlines, budgets and creator assignments, then compare campaigns side by side on real performance data.

Source: https://influtics.com/llm/features/campaign-planning.md

A campaign in Influtics groups the creators, videos and posts that belong to one
piece of marketing work. Everything tracked under a campaign rolls up into shared
totals, so planning and measurement live in the same place instead of a
spreadsheet on one side and a platform dashboard on the other.

## What a campaign holds
- Assigned creators and the deliverables expected from each
- Deadlines for briefing, publishing and reporting
- Budget allocated to the campaign and per creator
- Every tracked video or post, with its live metrics
- Publication status: published, pending, or missing

## Delivery tracking
The status view is the operational core. It answers "who still owes us content"
without chasing anyone: each assigned creator shows what they have published,
what is still pending, and what has passed its deadline. For agencies running
dozens of creators at once, this is the difference between finding a missed
deliverable at reporting time and catching it the same week.

## Comparing campaigns
Campaigns can be compared side by side on the metrics that matter — total views,
engagement, and cost efficiency. Filters narrow any comparison by platform, date
range, or creator, so you can answer questions like:

- Did the Q2 TikTok push outperform the Q1 Instagram push?
- Which creator delivered the cheapest thousand views across both campaigns?
- Does one platform consistently carry a campaign's reach?

## Shareable campaign dashboards
Any campaign dashboard can be published as a link. Clients, stakeholders and
team members open it in a browser and see live performance — no Influtics
account, no login, no exported PDF that goes stale the moment it is sent. The
link keeps updating as new metrics come in.

A live example report is public at
https://app.influtics.com/shared/dashboard/96d5ed9c-bb5f-4ddd-8622-cc3dd438f56f

## Typical use cases
- Run a 50-creator seeding campaign and know at any moment who has posted
- Give a client a permanent link instead of a weekly slide deck
- Compare a new campaign against last quarter's benchmark
- Attribute budget to the campaigns that actually returned reach

## Related
- Analytics: https://influtics.com/llm/features/analytics.md
- Automated reports: https://influtics.com/llm/features/automated-reports.md
- Page: https://influtics.com/product/campaign-planning