# Cross-platform influencer analytics

> Automatically pull views, likes, comments and engagement for any creator or video across 9 platforms, with day-by-day increments.

Source: https://influtics.com/llm/features/analytics.md

Influtics tracks influencer and UGC content automatically. You add a creator
account or a single video by pasting its link; Influtics then polls the platform
on a schedule and stores every metric snapshot, so you never have to open a
platform dashboard or copy numbers into a spreadsheet by hand.

## Supported platforms
Instagram, Threads, TikTok, YouTube, Telegram, Pinterest, VK, OK (Odnoklassniki),
and Dzen. Telegram, Pinterest and Dzen are tracked as posts rather than videos.

## What gets tracked
- Views / plays
- Likes, comments, shares, saves (whatever the platform exposes)
- Engagement rate derived from the above
- Follower and subscriber counts for tracked accounts
- Publish date and current status of every tracked item

## Daily increments
Every metric is stored as a time series, not a single current value. That means
you can see how a video accumulated views day by day — which is how you tell a
slow evergreen post from something that spiked in the first 48 hours. Increment
views answer questions like:

- Which day did this video take off?
- Is this creator's content still earning views two weeks after publish?
- Did the second wave of posts perform better than the first?

## Creator performance profiles
Each tracked creator gets a profile with historical performance across every
video Influtics has seen for them: average views, average engagement rate, and
growth trend over time. Profiles are comparable side by side, so you can rank
creators before renewing a contract instead of guessing from a single campaign.

## Drill-down
Analytics can be sliced by creator, by platform, or by individual video, and
filtered by campaign, date range, or status. The common workflow is:

1. Start at the campaign level to see total reach and engagement.
2. Split by platform to see where the audience actually is.
3. Split by creator to find the top and bottom performers.
4. Open individual videos to see which creative format worked.

## Typical use cases
- Verify what an influencer actually delivered versus what was promised
- Compare two creators head to head before signing the next contract
- Find the best-performing format across a batch of UGC videos
- Report real numbers to a client without manual data collection

## Related
- Campaign planning: https://influtics.com/llm/features/campaign-planning.md
- Automated reports: https://influtics.com/llm/features/automated-reports.md
- Page: https://influtics.com/product/analytics