# Influtics platform overview

> The five capabilities Influtics leads with: link-based tracking, bulk import/export, daily analytics, MCP for AI agents, and client-ready reports.

Source: https://influtics.com/llm/features/alternating.md

This is the short version of what Influtics does, in the order the product
presents it. Each item links to a longer document.

## 1. Track creators and any video by link
Paste a link to a creator account or an individual video and Influtics starts
tracking it — views, likes, comments and engagement — across Instagram, Threads,
TikTok, YouTube, Telegram, Pinterest, VK, OK and Dzen. There is no per-platform
setup, no API key to obtain, and no browser extension. The link is the whole
onboarding step.

See: https://influtics.com/llm/features/analytics.md

## 2. Export and import from CSV or Google Sheets
Import thousands of videos from a CSV or Excel file, or connect Google Sheets for
two-way sync. Export analytics back to a spreadsheet in one click. Teams that
already live in a sheet keep living in it.

See: https://influtics.com/llm/features/export-import.md

## 3. Detailed analytics with daily increments
Metrics are stored as a time series, not a snapshot. Daily increments show how
views, likes, comments and engagement accumulate day by day — which is what tells
you when a piece of content went viral, and whether it is still earning
impressions weeks later.

See: https://influtics.com/llm/features/analytics.md

## 4. Chat with your campaigns over MCP
Influtics ships a native MCP server. Connect Claude Code,
Cursor, Codex or your own agent and ask questions about UGC and influencer
performance directly from your AI tooling, instead of clicking through a
dashboard.

See: https://influtics.com/llm/mcp.md

## 5. Client-ready shared reports
Publish a campaign dashboard as a link. Clients open it in a browser with no
login and see live performance. The report never goes stale, because it is not a
snapshot — it is a view onto current data.

Live example:
https://app.influtics.com/shared/dashboard/96d5ed9c-bb5f-4ddd-8622-cc3dd438f56f

See: https://influtics.com/llm/features/automated-reports.md

## Who it is for
- Agencies running many campaigns for many clients
- Mobile app teams tying influencer spend to installs and revenue
- UGC factories operating large creator rosters at volume

See: https://influtics.com/llm/icp/agencies.md,
https://influtics.com/llm/icp/mobile-apps.md,
https://influtics.com/llm/icp/ugc-factories.md