Free tool

    Engagement Rate Calculator

    Measure how actively an influencer's audience interacts with their content. Drop in likes, comments, and shares to get the percentage instantly.

    Inputs

    Enter the latest post metrics for the creator.

    Result

    Live engagement rate based on your inputs.

    Engagement Rate

    6.00%

    600 engagements / 10,000 followers

    Formula: (likes + comments + shares) / followers × 100

    A healthy engagement rate depends on the platform and audience size. Smaller accounts (under 50k followers) typically see 3-6% on Instagram, while 1-3% is common for creators with 100k+ followers.