Free tool

    Rate Card Calculator

    Get a starting price for sponsored content. We blend platform-specific baseline rates with engagement and content type to suggest a fair per-piece USD amount.

    Inputs

    Drop in creator stats to size the rate card.

    Estimated rate

    USD per single content piece.

    Suggested rate

    $1,600

    per post on instagram

    Formula: followers / 1000 × base platform rate × content multiplier × engagement multiplier. Engagement above 5% is capped so a single viral creator doesn't skew the estimate.

    Use this as a starting point for negotiation. Real-world deals depend on usage rights, exclusivity, and audience fit.