Free tool

    Campaign Budget Calculator

    Plan your next influencer campaign. Enter the size of the line-up, CPM, average views, and any agency markup to see the full budget breakdown.

    Inputs

    Adjust the levers and watch the total update.

    Budget breakdown

    Live estimate based on your inputs.

    Total campaign cost

    $28,750

    Creator fees
    $25,000
    Agency fee (15%)
    $3,750
    Total
    $28,750

    Formula: (influencers × views) / 1000 × CPM = creator fees. Add agencyFee% of that for the grand total.